Lehrgebiete

  • International Marketing

Publikationen

Lehrbuch/Studienheft

  • Hollensen, S. (2020). Global Marketing, 8th ed., Pearson Education
  • Hollensen, S. (2019). Marketing Management - A Relationship Approach, 4th ed., Pearson Benelux, ISBN-13: 978-12-922-9144-4
  • Hollensen, S, Kotler, P. and Opresnik, M. (2019), Social Media Marketing - A Practitioner Guide, ISBN-13: 978-1796715767

Zeitschriftenartikel

  • Bogers, M., Boyd, B. and Hollensen, S. (2015), Managing Turbulence: Business Model Development in a Family-Owned Airline, California Management Review, Vol. 58, No. 1, Fall, pp. 41-64 http://papers.ssrn.com/sol3/pa...
  • Hollensen, S and Møller, E. (2018), Is “glocalization” still the golden way for Electrolux? Is there more to be done? Thunderbird International Business Review. July-August, 60: 463-476, https://doi.org/10.1002/tie.21...
  • Cantone, L., Testa, P., Hollensen, S. and Cantone, G.F., (2019) Outsourcing new product development fostered by disruptive technological innovation: A decision-making model, International Journal of Innovation Management, No. 1, DOI: 10.1142/S1363919619500087
  • Hollensen, S. and Schimmelpfennig, C. (2015), Developing a glocalisation
  • strategy: experiences from Henkel’s product launches in the Middle East and Europe, Journal of Brand Strategy, Vol. 4, No. 3, pp. 201-211
  • Dyhr, A.M., Hollensen, S. and Boyd, B. (2014), Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets, Global Business Review (Sage Journals), Vol. 15, No. 3, PP. 423-445
  • Hollensen, S. (2013), The Blue Ocean that disappeared - The case of Nintendo Wii, Journal of Business Strategy, Vol. 34, no. 5, pp. 25-35
  • Hollensen, S. and Schimmelpfennig, C. (2013), Selection of Celebrity Endorsers - A case approach to developing an Endorser Selection Process Model, Marketing Intelligence & Planning, Vol. 31, No. 1, pp. 88-102
  • Wilson, J. and Hollensen, S. (2013), Assessing the implications on performance when aligning Customer Lifetime Value Calculations with religious faith groups and AfterLifetime Values - A Socratic elenchus approach. Int. J. of Business Performance Management (IJBPM), Vol. 14, Issue 1, pp. 67-94
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