Zeitschriftenartikel

• Bogers, M., Boyd, B. and Hollensen, S. (2015), Managing Turbulence: Business Model Development in a Family-Owned Airline, California Management Review, Vol. 58, No. 1, Fall, pp. 41-64 http://papers.ssrn.com/sol3/pa...
• Hollensen, S and Møller, E. (2018), Is “glocalization” still the golden way for Electrolux? Is there more to be done? Thunderbird International Business Review. July-August, 60: 463-476, https://doi.org/10.1002/tie.21...
• Cantone, L., Testa, P., Hollensen, S. and Cantone, G.F., (2019) Outsourcing new product development fostered by disruptive technological innovation: A decision-making model, International Journal of Innovation Management, No. 1, DOI: 10.1142/S1363919619500087
• Hollensen, S. and Schimmelpfennig, C. (2015), Developing a glocalisation
• strategy: experiences from Henkel’s product launches in the Middle East and Europe, Journal of Brand Strategy, Vol. 4, No. 3, pp. 201-211
• Dyhr, A.M., Hollensen, S. and Boyd, B. (2014), Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets, Global Business Review (Sage Journals), Vol. 15, No. 3, PP. 423-445
• Hollensen, S. (2013), The Blue Ocean that disappeared - The case of Nintendo Wii, Journal of Business Strategy, Vol. 34, no. 5, pp. 25-35
• Hollensen, S. and Schimmelpfennig, C. (2013), Selection of Celebrity Endorsers - A case approach to developing an Endorser Selection Process Model, Marketing Intelligence & Planning, Vol. 31, No. 1, pp. 88-102
• Wilson, J. and Hollensen, S. (2013), Assessing the implications on performance when aligning Customer Lifetime Value Calculations with religious faith groups and AfterLifetime Values - A Socratic elenchus approach. Int. J. of Business Performance Management (IJBPM), Vol. 14, Issue 1, pp. 67-94