Lehre & Forschung

Lehrgebiete

International Marketing

Publikationen

Lehrbuch/Studienheft

Hollensen, S. (2020). Global Marketing, 8th ed., Pearson Education
Hollensen, S. (2019). Marketing Management - A Relationship Approach, 4th ed., Pearson Benelux, ISBN-13: 978-12-922-9144-4
Hollensen, S, Kotler, P. and Opresnik, M. (2019), Social Media Marketing - A Practitioner Guide, ISBN-13: 978-1796715767

Zeitschriftenartikel

Bogers, M., Boyd, B. and Hollensen, S. (2015), Managing Turbulence: Business Model Development in a Family-Owned Airline, California Management Review, Vol. 58, No. 1, Fall, pp. 41-64 http://papers.ssrn.com/sol3/pa...
Hollensen, S and Møller, E. (2018), Is “glocalization” still the golden way for Electrolux? Is there more to be done? Thunderbird International Business Review. July-August, 60: 463-476, https://doi.org/10.1002/tie.21...
Cantone, L., Testa, P., Hollensen, S. and Cantone, G.F., (2019) Outsourcing new product development fostered by disruptive technological innovation: A decision-making model, International Journal of Innovation Management, No. 1, DOI: 10.1142/S1363919619500087
Hollensen, S. and Schimmelpfennig, C. (2015), Developing a glocalisation
strategy: experiences from Henkel’s product launches in the Middle East and Europe, Journal of Brand Strategy, Vol. 4, No. 3, pp. 201-211
Dyhr, A.M., Hollensen, S. and Boyd, B. (2014), Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets, Global Business Review (Sage Journals), Vol. 15, No. 3, PP. 423-445
Hollensen, S. (2013), The Blue Ocean that disappeared - The case of Nintendo Wii, Journal of Business Strategy, Vol. 34, no. 5, pp. 25-35
Hollensen, S. and Schimmelpfennig, C. (2013), Selection of Celebrity Endorsers - A case approach to developing an Endorser Selection Process Model, Marketing Intelligence & Planning, Vol. 31, No. 1, pp. 88-102
Wilson, J. and Hollensen, S. (2013), Assessing the implications on performance when aligning Customer Lifetime Value Calculations with religious faith groups and AfterLifetime Values - A Socratic elenchus approach. Int. J. of Business Performance Management (IJBPM), Vol. 14, Issue 1, pp. 67-94