Prof. Dr. Svend Hollensen

Vita

Svend Hollensen is an Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise as well as from being International Marketing Manager in a company producing agricultural machinery.

After working in industry he received his Ph.D. in 1992 from Copenhagen Business School (CBS). He has published articles in international recognized journals and is the author of a number of globally published textbooks: Global Marketing, 8th ed., Pearson Education (UK), 2020; Marketing Management - A Relationship Approach, 4th ed., Pearson Benelux, 2019; Social Media Marketing - A Practitioner Guide, 2nd ed., 2019 (together with Marketing guru, Prof. Philip Kotler and Prof. Marc Opresnik. His textbook, 'Global Marketing’ is no. 1 in sales outside United States, and no. 2 or 3 worldwide (in the segment ‘International Marketing’ textbooks). The lifetime sale of that textbook is more than 100.000 copies, plus license sales.

Through his company, Hollensen ApS (CVR 25548299), Prof. Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.

Lehre & Forschung

Lehrgebiete

• International Marketing

Publikationen

Lehrbuch/Studienheft

• Hollensen, S. (2020). Global Marketing, 8th ed., Pearson Education
• Hollensen, S. (2019). Marketing Management - A Relationship Approach, 4th ed., Pearson Benelux, ISBN-13: 978-12-922-9144-4
• Hollensen, S, Kotler, P. and Opresnik, M. (2019), Social Media Marketing - A Practitioner Guide, ISBN-13: 978-1796715767

Zeitschriftenartikel

• Bogers, M., Boyd, B. and Hollensen, S. (2015), Managing Turbulence: Business Model Development in a Family-Owned Airline, California Management Review, Vol. 58, No. 1, Fall, pp. 41-64 papers.ssrn.com/sol3/pa...
• Hollensen, S and Møller, E. (2018), Is “glocalization” still the golden way for Electrolux? Is there more to be done? Thunderbird International Business Review. July-August, 60: 463-476, doi.org/10.1002/tie.21...
• Cantone, L., Testa, P., Hollensen, S. and Cantone, G.F., (2019) Outsourcing new product development fostered by disruptive technological innovation: A decision-making model, International Journal of Innovation Management, No. 1, DOI: 10.1142/S1363919619500087
• Hollensen, S. and Schimmelpfennig, C. (2015), Developing a glocalisation
• strategy: experiences from Henkel’s product launches in the Middle East and Europe, Journal of Brand Strategy, Vol. 4, No. 3, pp. 201-211
• Dyhr, A.M., Hollensen, S. and Boyd, B. (2014), Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets, Global Business Review (Sage Journals), Vol. 15, No. 3, PP. 423-445
• Hollensen, S. (2013), The Blue Ocean that disappeared - The case of Nintendo Wii, Journal of Business Strategy, Vol. 34, no. 5, pp. 25-35
• Hollensen, S. and Schimmelpfennig, C. (2013), Selection of Celebrity Endorsers - A case approach to developing an Endorser Selection Process Model, Marketing Intelligence & Planning, Vol. 31, No. 1, pp. 88-102
• Wilson, J. and Hollensen, S. (2013), Assessing the implications on performance when aligning Customer Lifetime Value Calculations with religious faith groups and AfterLifetime Values - A Socratic elenchus approach. Int. J. of Business Performance Management (IJBPM), Vol. 14, Issue 1, pp. 67-94