Prof. Dr. Svend Hollensen, International Marketing
Svend Hollensen is an Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise as well as from being International Marketing Manager in a company producing agricultural machinery.
After working in industry he received his Ph.D. in 1992 from Copenhagen Business School (CBS). He has published articles in international recognized journals and is the author of a number of globally published textbooks: Global Marketing, 8th ed., Pearson Education (UK), 2020; Marketing Management - A Relationship Approach, 4th ed., Pearson Benelux, 2019; Social Media Marketing - A Practitioner Guide, 2nd ed., 2019 (together with Marketing guru, Prof. Philip Kotler and Prof. Marc Opresnik. His textbook, 'Global Marketing’ is no. 1 in sales outside United States, and no. 2 or 3 worldwide (in the segment ‘International Marketing’ textbooks). The lifetime sale of that textbook is more than 100.000 copies, plus license sales.
Through his company, Hollensen ApS (CVR 25548299), Prof. Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.